AI enablement for sports organizations
Most AInever takesa rep.
Gameplan Studios designs, builds, and installs AI systems that sports organizations actually run — in the front office, the performance department, and the film room. Every week of the season.
The position
Sport measures everything and decides on almost none of it in time to matter.
The gap
Organizations are not short on data or on ideas. They are short on the engineering that turns a good idea into something a staff member uses on a Tuesday.
The bar
If it can't survive a matchday, it isn't finished. Everything we build ships with owners, monitoring, and a plan for the week it breaks.
What we do
Four systems we install.
We are not a research lab and we do not sell licenses. We build working systems inside your organization and hand you the keys — documented, monitored, and owned by your staff.
AI strategy & roadmap
A ranked, costed plan for where AI pays in your organization — sequenced against your season, not a vendor's release notes.
Data foundations
Film, tracking, ball-flight, medical, academic, and recruiting data joined into one layer your staff and your models can both actually use.
Agents & automation
Custom agents that carry the repetitive load: scouting write-ups, cut-ups and tagging, tendency reports, self-scout, scout cards, and inbound triage.
Enablement & governance
Your staff trained, your policies written, your risk understood. AI your compliance office and your athletes can both live with.
Built for Tuesday
A fourteen-week install.
The same sequence every time, because it works and because you should know exactly what week you're in. No open-ended discovery, no retainer that quietly becomes the product.
Book a film sessionWe review the tape.
Your systems, your data, your workflows, and the jobs your people actually spend their week on. You get a map of where AI wins, where it won't, and what has to be fixed first.
We pick the plays.
A ranked sheet of use cases with cost, effort, owner, and expected return. Nothing goes on the sheet that we can't ship. You approve it before a line of code is written.
We ship into production.
Working systems, live, with your team in the room. Not a prototype, not a sandbox, not a slide. Every build lands with tests, monitoring, and a named owner on your side.
We make it stick.
Training for the people who use it, guardrails for the people who worry about it, and measurement that tells you honestly whether it's working. This is the step most AI never reaches. Then we get out of the way.
Who we serve
Sport-agnostic by design.
The competition changes. The operating problems don't. We work across every code, because a governing body in swimming and a franchise in basketball are solving more of the same problem than either one expects.
Run a season, not a spreadsheet
Competition operations, officiating review, integrity monitoring, and member reporting that no longer takes three analysts and a weekend.
Scouting, performance, and the front office
Recruitment shortlists, medical and load reporting, and ticket-holder retention, connected instead of siloed by department.
More output from the same rights
Automated clipping, archive search that actually finds the moment, and feeds built per market instead of per broadcast.
Prove the sponsorship worked
Exposure measurement, activation reporting, and pitch research that arrives before the meeting instead of after it.
Represent more, chase less
Market comparables, contract analysis, and brand-fit matching that gives agents a real basis for the number they ask for.
Start here
Bring us one week of your season.
Tell us the part of the operation that keeps slipping. We'll come back within two working days with a first read on whether AI is the right answer — and we will say so when it isn't.
- Engagement14 weeks
- Team4–6 people, senior only
- StartsMonthly, two clients at a time
- BasedRemote · US & UK hours